May 2, 2025
What Happens When Passion Meets Purpose: Lessons from a Nine-Figure Entrepreneur
00:00 - Introducing Purpose, Passion, and Profit
06:38 - Finding Real Purpose Beyond Money
09:32 - Recognizing Signs of True Passion
11:03 - Lacey's Mission and Renewed Purpose
13:07 - Chad's Unreasonable Hospitality Journey
18:08 - Passion as a Powerful Business Advantage
19:48 - Taking Your Temperature and Recovery
WEBVTT
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If the idea of tying your purpose to your passion and creating profit from that is intriguing to you, then I promise you you're going to want to listen to this episode.
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This is the Secret Sauce Podcast with Chad Treese and Lacey Moores, where we want to help people build big businesses and live big lives, and we think that there's not a magic bullet for doing that, but there is a secret sauce, and we think that there's not a magic bullet for doing that, but there is a secret sauce.
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So a lot of these are going to be just the ingredients that can help you make up a secret sauce to build a big business and live a big life.
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Let's get into it.
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Welcome back everybody.
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I'm Chad Treece here with Lacey Moores and this is the Secret Sauce Podcast, and we've got our amazing guest, todd Screama.
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We've got our amazing guest, todd Screama.
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He is a genius, huge inspiration to Lacey and I, my personal coach right now, also yours, I believe, right, and we're excited to share him with the world once again.
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So let's talk about purpose passion, profit, passion, profit.
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So actually some of this was inspired through Lacey, so I'll I'll tell that story here in a minute.
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Um, I think so.
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This is the easiest way I could describe this concept.
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If you, my, my stepmother, was a fourth grade school teacher for 35 years and if you asked her why she did it, she'd just look at you with these big old Garfield eyes and say I just love those children and that's what made her such a great school teacher.
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And we're like, oh, todd, that's normal.
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You know, my fourth grade school teacher was the same.
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My mom's a school teacher, the same, you know.
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So it's so easy for some seemingly for some professions to have so much purpose.
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Well, not too many people are teaching for the profit.
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Yes, so I get that.
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I have two of my friends that were college roommates and they became firemen and they're passionate about being firemen.
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Yeah, like, really passionate.
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Like you know the truck looks amazing and they do have some stories about taking the kid out of the burning building.
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You know it doesn't happen that much, but the two or three times in your life career that it does, it's a big deal.
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Yeah, hey, they would come home and brag about hey, we stopped this fire.
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It was going to cost, you know, the insurance company at least five million dollars on this factory.
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We put it out so fast.
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It's probably 500 000, you know, and they would, they were proud of that, like that was another p in the fourth p.
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Yes, big pride in that yes, that was a big deal to them.
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Um, in in mortgage and real estate, you, the industry that we are in, I have seen that the last few years like this is the long since the 80s, since we had such a down market, okay, so it's been hard.
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So, and it's one of the things that's been hard for me, is how do you keep that same passion when you're not making as much money but yet you're working as much or more?
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I would say yeah so so you know, what is it that fires it up?
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So about a year ago, uh, lacy and I were coaching, and we coach in groups of three and and I was kind of on this kick and I'm like you know what is?
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What is your purpose behind doing this, besides just making money?
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Because I would, I would.
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If you're just doing something for money, it's maybe like eating Rice Krispies for dinner, like it just doesn't quite do it.
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You're like, well, todd, I work because I got to, you know, pay the bills or whatever.
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You especially find this with people that like you, guys that are further along in your career and you've saved money.
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And I was in that same position and at first, when I was in my 20s, it was just about making money.
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It was so exciting.
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I was going to say that I was going to say yeah for a while.
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There, it is enough, yeah, yeah, just the money, the thought of the money is enough.
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Yeah, no problem.
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But I will tell you it was about the eighth loan I closed as a loan officer, 32, 33 years ago.
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And this young person calls me and finally I'm like, hey, you sound kind of young, you're really getting a mortgage loan.
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You've got to be 18 to buy a house, is what I'm thinking.
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And she says I'm calling from my parents.
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She was 16, they're Vietnamese, they don't speak English.
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I said, oh, they're buying house.
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Yeah, I said let me make this easy.
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I'll just come to your house, you'll be the interpreter, it'll be great.
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So I sat down the living room about this size, there's 16 family members me and mom and dad and their daughter and you know a bunch of others just hanging out watching us, you know and took the loan application.
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I go to leave and you know this family didn't have a lot of money.
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She tries to slip me a hundred dollar bill.
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I said, no, no, no, the company pays me.
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I appreciate that Very honored.
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Long story short.
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Loan closes and there's a receptionist up front, giza, and Giza says Todd, hey, you have a bunch of people here in the lobby, it's like 16 of them.
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I'm like I don't have an appointment, but I'll be right up.
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So I go up there.
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Here is this Vietnamese family.
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They just closed and instead of moving there, they shut down the the family.
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Everyone came over and they made four plates of Vietnamese food, like 50 pounds each, like literally feed 40, 50 people.
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And you know, we just we're hugging and we're crying and uh, you know, just was my first time I really felt, wow, I'm doing something here.
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I love what.
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I do, yes, I'm making money, but I'm really doing something here, and that is that whole tie-in.
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So, if you think about it, if you find people that are really top 10% of their profession, I would argue with you that they have a deep passion behind what they're doing.
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With any longevity whatsoever.
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Yeah, people that have 20, 30, 40-year careers.
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They have that passion and I think either some people have lost it or they don't know how to maintain it.
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It's easy to be passionate when you're making $100,000 a month, but when you're not, you've got to look in the mirror and say, okay, I'm sure the market will recover, right.
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There's a bunch of weirdness around COVID and all the stuff that happened, but do I still love what I do?
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Right.
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And why do I love it?
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And only you can answer those things, like no one else can answer those things.
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So Lacey said hey, make sure you be tactical.
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So this is the emotional.
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Tactics is if you wake up on a Saturday.
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Now, for realtors that's normal, but for a lot of people it's not.
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But just to use that as a metaphor, your day off and you're happy to work on a project that involves your business.
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That's passion.
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Right.
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Secondly, when you talk to someone about it, it lights you up, like you literally see their face light up, their eyes get wider, they smile, they laugh.
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That's passion.
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Okay, watch people with children.
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Right Last night I'm running around this one year old cutest little niece I've ever had and I'm in pure joy and everything's like a wonder to her.
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Like a pencil, we were painting, we were doing arts and crafts.
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It's just amazing that a paintbrush could paint on a canvas.
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And when you see that and people light up about whatever that subject is, that means they're passionate about it.
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And what was my third one?
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I just forgot it.
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If you love talking about it, yeah, no, it's.
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Saturday.
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And what was my third one?
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I just forgot it.
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If you love talking about it.
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Yeah, no, it's.
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Saturday, if you wake up filled with passion to do it.
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It turns into profit, though, or to money.
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Well, yeah, I'll think of the third one in a minute, but I've actually seen this with your uh hospitality and I've seen this with your, with your purpose, with the mission.
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So this year, myself and my daughter, my girlfriend, get to go with you on that trip in a I don't know four months or something.
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Um, so I, I'm pressing lacy on a coaching call, I don't know roughly a year ago, and uh, she wrote out uh, and I can't, I won't remember off the top of my head, uh, but it was like I, my results are this I do this and I give 10 of my income to an orphanage, uh, you know, in mexico, to help support these abused children, and so she went even where you're going?
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huh, you don't even know where you're going.
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You're going to to Guatemala.
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Guatemala it's fine.
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It's on the calendar.
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I know we booked it.
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You're going.
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And so you know, Lacey tied her way of part of the purpose of her business and not just serving clients, not just serving her family, but now serving underprivileged children, Absolutely.
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Yeah, that's a great tie-in.
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It doesn't really have a damn thing to do with mortgage, but to you it does, because you made it that way that's an end to a means, or a means to an end.
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Yeah, that's a means to an end, right.
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Yeah, in your hospitality life I've seen you have so much joy in that and it really spread across the country within our company.
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People like what is Chad doing?
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You've given talks about it, you've taught lunch and learns on it and people are like wow, I can really just make my purpose to blow people away with service level, with strategy, with how to do this, how to get ahead, and it really has taken hold for you.
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But then you're also giving it away to other people that you coach and within our company.
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And I needed it just for the record.
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I know we're short on time here.
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You were crispy, I was, you were crispy.
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Post-COVID mortgage era, chad was not fun to be around.
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Prior to Unreasonable Hospitality, I wasn't really sure.
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I didn't love the business anymore.
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The money piece didn't mean as much to me anymore after COVID, where it was like literally just printing money right, um, and it became really easy.
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And so now it's hard again, and now I have to figure out how to go do this thing.
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That's hard, that was so easy.
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For the two years leading up to that, like I was really.
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I never voiced it, but I was like in the back of my head, I was like I don't know if I want to keep doing this anymore.
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Um, and so, yeah, that was just.
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It came at the perfect time, like it was like delivered on a silver platter to me.
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The unreasonable hospitality like I know for a fact.
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It was put in front of me for a reason to like get my passion back for it um and like, yeah, it's become contagious, our whole team loves it.
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but and like, yeah, it's become contagious, our whole team loves it.
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But also important to know, whether it's me or you or Lacey or anybody else, everyone's going to go through those times.
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Definitely so you're not like.
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If you're listening to this and you're like, yeah, I may have lost my passion, it's normal to go through that, right.
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And if you're like it hasn't happened yet, it probably will, yeah, right.
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Yeah.
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It took it took 20, 22 years for that to hit me, um, but it hit me like a ton of bricks.
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So, uh, refining something that brings that passion back, because, yeah, unreasonable hospitality doesn't really have, it's not directly tied to mortgages.
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I don't need to do that to do mortgages.
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But if I wake up every day and think my whole goal for today is, can I make somebody's day, can I put a smile on somebody's face, can I leave them better than I found them?
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That jazzes me up and I am excited to go to work.
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I'm excited to work on other projects.
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That, like it all now ties back to I have an opportunity, through mortgage, to make people's day yeah, well, and Chad, I think about that and just go a little bit deeper with it.
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I knew you way before you found reasonable, unreasonable hospitalities.
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We've worked together for years, we've been good friends for years and, yes, I would be the first to say you were, you were crispy like and it, you weren't you.
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And when you found that I still remember, when you know, at our, our sales retreat, they put you on the big stage and just the passion of it and I was just so happy and I was so proud because I'm like that's Chad, like people are finally getting to see Chad with your passion.
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And when you're passionate about something, you bring it, and I think that's everybody.
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So that's why it's so important you bring so much more to life in our industry and in our relationships friendship, I mean, all those things and, gosh, it feels good.
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I remember texting Robin, because you know that's the chat.
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I know I was so proud and so it changes everything.
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Yeah, it does, for sure it's so good when you can stop and you do go through the season and you are crispy or whatever it is.
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You don't have to stay there and you have to find that and you've got to figure out what it is.
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But I mean, you had us go through and rewrite, because we do change in our seasons, and rewrite your mission statement, because it does change.
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What does that look like?
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And you made just spend some time on it.
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You're like, nope, go deeper.
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Like I want you to think deeper on that, and okay, and you know you do.
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And then when you find it and when you do it again, it's like you're excited about it.
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You know, yeah, I've told you like this last year, even though it's been so hard, it's been my favorite year in the industry and that rocks people's world.
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That I say that but it's because I finally, like I'm so passionate and happy about my team, our size, what the impact that we're having, like all of those things now, and I'm okay with it.
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I've been huge, I've been small, I've done all of this and, man, this is where I love it and I feel so productive but also balanced and all those things.
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And so I wouldn't have really tied all that together, had you not pushed us into relooking at that again.
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And where are you at right now?
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And it does, man.
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It gets you fired up, doesn't?
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it, yeah, yeah, no doubt, like I mean, I'm I'm so grateful for it, like it is the most been the most energizing thing for me.
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For sure, I remember seeing you on the big stage that you're talking about and people were truly moved because your passion and that also plays out with individual clients it plays out with your team- Like if you're, if you're, buzz killed like I.
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Always go back to this like people are, there's a big piece of us that are animalistic and we can pick up on things.
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We pick up when people are scared.
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We pick up, subconsciously, when people are depressed.
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We pick up when they're, you know, in their negative thoughts or whatever it is.
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It's just like that saying you walk in your home, you know after a long day and you kind of tell the mood that the spouse is in right, that's that.
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That's that.
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That's that.
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Well, anyone, everyone has that.
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And so if you're sitting in front of a listing and you're not that excited and the next person is, they can tell that and they don't say that first realtor didn't seem excited.
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They say you know, I just think Cindy, the second one is going to work hard for us.
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There's just something about her.
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There's something about her Right and that's how that plays out.
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And so people underestimate that in sales and influence a lot, and so when you do have these things that you're passionate about, it just shows up.
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You know, I was excited I'd get up at four o'clock in the morning this morning to drive here.
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And we're going to bed and adrian's like what are you doing tomorrow?
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I said we're shooting some podcasts and then we're giving a talk to some realtors and then we're having a barbecue at the house with all the employees and it's going to be a great day.
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She's like man, you get fired up about that stuff I'm like I do.
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I think it's fun yeah, my wife doesn't understand it either.
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Uh, half the time when I'm talking to her about stuff and she's like I, I don't get it.
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But like that's okay, other people don't have to get it, they just have to see it in you.
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They have to like you're, you're just like emanating that uh, is that the right word?
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Like you're just vibrating at a higher frequency and like that is what it's all about.
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When you find that purpose and you tie it with passion, it just changes everything in the way that people view you, the way that you are to people.
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It's just different.
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It's an attractor and it's a sales skill or influence.
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People don't like that term sometimes, sales skill it's an influence skill, right?
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You walk in and I have this friend who's top 10 in the country for AAA insurance and we went to college together and we've been friends ever since and she lights up a room and she is fun and she is get it done and I'm like it's no wonder she had one year.
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She was number one in the country.
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But, she's always top 10 last several years and people are like how does she do that?
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Listen to her.
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I went to her office before to sign a policy and I was walking towards her office and I could hear her from 30 feet away.
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She's so, you know, going after this client in a fun way and, if that should be obvious to the other salespeople, there's like 20 other salespeople in her office.
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She's number one in the country.
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And it's obvious why Right People don't?
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They're like, ah, she's just got God gifted her with gab, or you know.
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They say all these things.
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I'm like, no, she cares more.
00:17:19.461 --> 00:17:21.267
She has her passion and maybe you don't.
00:17:21.528 --> 00:17:21.709
Yes.
00:17:21.819 --> 00:17:30.784
And that's why it doesn't make sense to you, that's why you don't understand how she like.
00:17:30.784 --> 00:17:44.412
And so, really, I think that's the point of this is, man, if you're not feeling excited, if you're not like, if you're comparing yourself to other people and wondering how they do, that it could totally come down to the fact that you need to figure out what that is or what's missing and why you don't have that excitement, that passion.
00:17:45.020 --> 00:17:48.409
I always say business is like a game, so life is like a game.
00:17:48.409 --> 00:17:57.542
So when you're in halftime or the end of the quarter, take some time to reevaluate that stuff, as we all did, right, everyone has to go through this.
00:17:57.542 --> 00:18:07.648
And there was a time, I know, probably a year and a half ago, and it was like a month of funk and I'm like, okay, gotta talk to some people.
00:18:07.648 --> 00:18:17.680
I end up talking to Robin, I end up talking to Jim, talk to Dave Kammerer, and I'll kind of reset my passion button, like, okay, this is it right, change my vision a little bit.
00:18:17.680 --> 00:18:19.664
And I've been fired up ever since.
00:18:20.266 --> 00:18:26.837
It's normal to go through those quarters and those halftimes where you got to reevaluate and if you're not sure what to do, that's also normal.
00:18:26.837 --> 00:18:29.042
Ask some smart people, right?
00:18:29.042 --> 00:18:35.441
If you're in a coaching program or you know brainstorming with you guys, if you're local, those kinds of things.
00:18:35.441 --> 00:18:40.528
That's what's going to work, that's what's going to allow you to get out of that funkiness.
00:18:40.528 --> 00:18:42.998
Right, you don't want to walk through your life like Thigpen.
00:18:42.998 --> 00:18:46.625
You know that dark cloud and peanuts hanging over him all the time.
00:18:46.805 --> 00:18:48.387
Yeah, you don't want to do that, right?
00:18:48.387 --> 00:18:49.269
It's not a fun life.
00:18:49.394 --> 00:18:49.575
Chad.
00:18:49.575 --> 00:19:28.459
What I'm hearing there like for you and me, though, where Todd blows us away is how often he takes his temperature Right, and I think that that's something that we should take our temperature more and I know our listeners, that's what I hear in that you've learned a skill of making yourself take that temperature a lot faster, so when you do see yourself struggling, you can figure it out and recorrect a lot faster, so your recovery time is just faster, and so I hear that a lot, and I appreciate you push us sometimes to do that when you see it in us, um, but I know there's people that I can help do that as well, and then I can help um.
00:19:28.459 --> 00:19:33.455
Let them see hey, you're in this sooner, you know big time and I that's.
00:19:33.556 --> 00:19:56.227
it's a really good reminder for me to like get out of my own way on that piece of it, as far as like going and making sure that our partners and the people yeah you know realtor partners and our partners at home, like all those people like checking in with them and making sure that, like can we lend a hand in that, um, because that's been an uncomfortable place for me to like not get into that before and it's like now such a big piece.
00:19:56.247 --> 00:20:01.426
I know that I would be forever changed a a different, negative person without it.
00:20:01.467 --> 00:20:05.910
So like you know, sometimes people just need the push or the judge, right yeah.
00:20:06.171 --> 00:20:08.138
Yeah, and same with your spouse, I mean you're.
00:20:08.240 --> 00:20:09.885
you know Jay Shetty says once a month.
00:20:09.885 --> 00:20:14.862
I just asked my wife scale of one to 10, how am I doing Right and I do stuff like that.
00:20:14.862 --> 00:20:19.068
I'm like if I'm less than an eight, okay what's one thing I can do better.
00:20:19.108 --> 00:20:19.528
What's something?
00:20:19.548 --> 00:20:20.589
that's bugging you, you know.
00:20:20.589 --> 00:20:23.671
You know that it's the same in your personal life as it is your business.
00:20:23.671 --> 00:20:30.061
It's being self-aware and pushing yourself to be uncomfortable, Like you just said that's hilarious, cause I say that to my customers all the time.
00:20:30.102 --> 00:20:33.578
I'm like, if you don't have a level of clarity, that's at least an eight by the time we leave here, wife.
00:20:33.578 --> 00:20:34.359
So I'm always learning.
00:20:34.359 --> 00:20:34.800
I'm always learning.
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