June 20, 2025

They'll Always Remember How You Made Them Feel: The Psychology Behind World-Class Referrals

The difference between giving someone three options and confidently recommending one trusted provider is truly night and day. This seemingly small distinction in how we approach referrals dramatically affects how clients perceive our expertise and ultimately determines conversion rates.

Through revealing role-play scenarios, we demonstrate the psychological impact of different referral approaches. When you hand someone a list of "three good options" during a vulnerable moment (like receiving difficult news or navigating an unfamiliar process), you're actually giving them homework at the worst possible time. You're subtly signaling a lack of confidence in your recommendations and creating confusion for someone who likely "doesn't know what they don't know."

Your clients came to you specifically for your professional judgment and connections. When you confidently state, "There is only one person I would trust with this situation," and then facilitate that connection by having your referral partner reach out directly, you transform the experience. This approach demonstrates your expertise, eliminates work for your client, and showcases the strength of your professional network.

Building strong referral partnerships requires intentional communication. Start by asking potential referral partners a simple but powerful question: "How do you want to be referred?" This question immediately sets you apart and shows you're serious about delivering quality connections. Understanding their ideal client profile and preferred introduction process allows you to make strategic referrals that benefit everyone involved. This collaborative approach often leads them to ask you the same question in return, creating a cycle of high-quality referrals.

Remember Maya Angelou's wisdom: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." When your referrals demonstrate confidence and care, clients don't just become customers—they become advocates who will mirror your approach when recommending you to others. Share this episode with anyone who could benefit from mastering the art of referrals in their business.

00:00 - The Art Form of Giving Referrals

02:15 - Role Play: Two Different Referral Approaches

06:02 - Why One Confident Referral Trumps Many

09:22 - The Importance of Having Them Call

12:30 - Asking "How Do You Want Referrals?"

15:10 - Building Confidence Through Strong Referrals

17:10 - Fine Details Create Exceptional Experiences

WEBVTT

00:00:00.221 --> 00:00:05.921
If you're listening to this, chances are you are in the business of giving referrals, receiving referrals.

00:00:05.921 --> 00:00:07.927
You're definitely in the world of referrals.

00:00:07.927 --> 00:00:15.237
What you might not know is there is truly an art form to giving referrals that can change everything.

00:00:15.237 --> 00:00:19.484
If you want to learn about that, this is going to be the episode for you.

00:00:19.484 --> 00:00:30.849
This is the Secret Sauce Podcast with Chad Treese and Lacey Moores, where we want to help people build big businesses and live big lives.

00:00:30.849 --> 00:00:37.447
We think every episode's going to maybe give you one ingredient that you can add to your recipe to create your own secret sauce.

00:00:37.447 --> 00:00:39.171
Let's get into it.

00:00:44.381 --> 00:00:45.624
I am going to.

00:00:45.624 --> 00:00:48.651
We're going to go down one road of a referral and then another road.

00:00:48.651 --> 00:00:55.832
Okay, so, let me set the stage here and hopefully this doesn't offend anybody.

00:00:55.832 --> 00:01:11.953
But we are at a doctor's office and I am going to be the doctor and you're the patient, and I am coming to you to let you know we have some really bad news, okay, okay, so, um, it could be anything like I could make up a story.

00:01:11.972 --> 00:01:14.483
Let's you know, I'm letting you know that you have cancer.

00:01:14.483 --> 00:01:20.742
Okay, um, and I'm going to refer you to somebody, so let's, we'll roll through that.

00:01:20.742 --> 00:01:21.602
I'm going to do a different one.

00:01:21.602 --> 00:01:21.962
Are you ready?

00:01:22.343 --> 00:01:23.043
Okay, I'm ready.

00:01:23.203 --> 00:01:23.525
All right.

00:01:23.525 --> 00:01:36.375
Hey, chad, you know I've already told you about what we found with your scans, and the next step is going to be treatment, and I know this is a scary time.

00:01:36.375 --> 00:01:39.257
I want to give you three places that you could go.

00:01:39.257 --> 00:01:41.501
Here's all three of them.

00:01:41.501 --> 00:01:53.527
Just feel free to call around and choose whoever it is that you want to go work with, but that's going to be the next step from here, and I'm really sorry about everything that we found today, but these are going to be your next steps.

00:01:53.527 --> 00:01:55.046
Do you have any questions for me?

00:01:56.302 --> 00:01:58.260
So I have cancer and you're giving me some homework.

00:01:58.600 --> 00:02:04.694
I'm giving you three places that you're going to be calling for treatment because that's your next step, right?

00:02:04.694 --> 00:02:08.247
And so how do you feel about that?

00:02:08.247 --> 00:02:08.969
What kind of feel?

00:02:08.969 --> 00:02:10.284
Well, don't answer that yet.

00:02:10.526 --> 00:02:10.766
Okay.

00:02:10.819 --> 00:02:12.745
Let's do the next one and then you can compare them.

00:02:12.745 --> 00:02:15.431
Yep, okay, all right, here we go, so I'm coming back in.

00:02:15.431 --> 00:02:19.550
Hey, chad, I know we've already gone through everything that we just found out.

00:02:19.550 --> 00:02:21.524
I'm really sorry to tell you about that.

00:02:21.524 --> 00:02:30.198
Listen, there's a lot of options out there that you could go to for treatment, and I could give you a three on a piece of paper.

00:02:30.198 --> 00:02:30.824
Do you want to?

00:02:30.844 --> 00:02:31.997
know where I'd send my mom to, absolutely.

00:02:32.780 --> 00:02:36.951
Yes, if this was my mom, in this situation, there is only one place I would send her to.

00:02:36.951 --> 00:02:45.753
There is only one place that I absolutely love, that I would completely trust your life with and in fact I can give you that information but I'm close with them.

00:02:45.753 --> 00:02:47.115
I'd love to actually call them.

00:02:47.115 --> 00:02:52.337
I'd love to have them reach out directly to you and set that appointment so they can get you in their schedule.

00:02:52.337 --> 00:02:53.882
How does that make you feel?

00:02:55.125 --> 00:03:00.483
Way different, for sure, yeah, I mean, if I'm still in the role play yeah, like tell me the difference between the two.

00:03:01.484 --> 00:03:03.646
Okay, so we're out of the role play now and I can just be honest with you.

00:03:03.646 --> 00:03:05.870
Like, yes, the the difference is night and day.

00:03:05.870 --> 00:03:23.763
Uh, but like the example number two, for sure, like automatically, like I feel a little bit more at peace that there is, um, somebody has a plan right, and that I don't have to come up with the plan and that the plan doesn't give me more work to do.

00:03:23.763 --> 00:03:39.462
Um, I want to know that there's an expert that has things handled and like I don't know what questions to ask when I call you know how do you pick, right Like yeah an oncologist or or whatever, like I wouldn't know what questions to ask.

00:03:39.502 --> 00:03:40.443
I wouldn't even know where to begin.

00:03:40.443 --> 00:03:44.990
It's like when we sit down with first time homebuyers and ask, like what question right off the bat, do you have any questions?

00:03:44.990 --> 00:03:56.939
And almost everybody, nine times out of 10, says what I don't even know, what I don't know, don't even know where to start Right.

00:03:56.939 --> 00:04:00.061
Exactly so, sending me to go ask questions that I don't even know and then try to make a comparison, I'm probably not going to call.

00:04:00.061 --> 00:04:02.721
I'm definitely not going to call all three?

00:04:02.741 --> 00:04:03.801
How do you even pick right?

00:04:03.801 --> 00:04:07.342
Do you pick out of the three whoever's the first one listed and start Like?

00:04:07.342 --> 00:04:10.383
It just opens up so much confusion.

00:04:10.902 --> 00:04:11.103
Right.

00:04:11.423 --> 00:04:15.463
Right and what should I be doing and what's the right way?

00:04:15.463 --> 00:04:17.064
I don't know how to pick between them.

00:04:17.064 --> 00:04:18.845
What's going to be the difference?

00:04:18.845 --> 00:04:21.846
Like it's just so much and in fact I think what it.

00:04:21.846 --> 00:04:23.146
What does it do?

00:04:23.146 --> 00:04:24.185
I'm not you to answer that.

00:04:24.185 --> 00:04:25.545
Going listening to those.

00:04:25.545 --> 00:04:30.807
How does it make you feel about me, the doctor in scenario one and scenario two?

00:04:31.968 --> 00:05:34.021
Yes, scenario one would make you feel like maybe I didn't pick the right doctor to begin with, because the whole reason I'm here is for you to direct where, what, what we're doing, right, right, uh, I came to you as the expert, right, and now I feel like you're kind of passing the buck a little bit and you don't it, it, it, it moves you down in my mind as far as an expert, um, I'm I'm now thinking of you a little bit less as an expert, um, and really just somebody who's, like can deliver some news and say, okay, here, go, do this thing and I'm going on to the next, versus I'm involved, I care and I've done the work to make sure that the next step is also one that is, you know, is not not it's going to be enjoyable to go like to an oncologist, probably, but that the next step in this process has already been predetermined for me and that they feel really, really confident about it, like, so it just instills confidence in me, um, and your choice in me right.

00:05:34.062 --> 00:05:37.619
Like you have confidence in your choice and who you're working with, I have confidence in the plan.

00:05:37.639 --> 00:05:38.591
I have confidence in you.

00:05:38.591 --> 00:05:45.343
Um, yeah, it's night and day different, for sure, right, uh, point made for sure.

00:05:45.343 --> 00:06:02.713
Yeah, um, and there's a huge gap there in our businesses, everybody out there, whether it's real, talking to realtors, talking to lenders, whether they're referring inspectors or title companies or lenders or whatever it is, there is a huge difference and the analogy plays that you know across the board.

00:06:02.892 --> 00:06:03.093
Right.

00:06:03.093 --> 00:06:04.035
I just think it's.

00:06:04.035 --> 00:06:06.779
There is an art to it and I think that people miss this.

00:06:06.779 --> 00:06:10.485
And I, I know, um, there's, there's training out there.

00:06:10.485 --> 00:06:16.319
You know, um, on the on the real estate side, realtors will be trained, that you have to give out three.

00:06:16.319 --> 00:06:17.851
And I, I always challenge that.

00:06:17.851 --> 00:06:19.935
I'm like do you give out three title companies?

00:06:19.935 --> 00:06:21.218
Do you give out three lenders?

00:06:21.218 --> 00:06:23.021
Do you give out three insurance companies?

00:06:23.021 --> 00:06:24.242
Do you give out three roofers?

00:06:24.242 --> 00:06:25.464
You know inspectors.

00:06:25.464 --> 00:06:28.771
No, I just three lenders, you know.

00:06:29.091 --> 00:06:37.254
But regardless, it sets up a very confused person to then try to figure out what is the right play here, what is the right move.

00:06:37.254 --> 00:06:47.922
And so you know, for me as a lender, when I refer out, I'm not referring one client to three different realtors.

00:06:47.922 --> 00:06:49.831
I ain't going to do it to them.

00:06:49.831 --> 00:06:54.911
I'm going to figure out who's the best for that client, right, and make that type of introduction.

00:06:54.911 --> 00:06:56.416
And maybe it is.

00:06:56.416 --> 00:07:05.733
I rotate between several when I get those people, but I'm never going to put them up against three, because I feel like it makes me look like I'm not really sure who's going to be better for you.

00:07:05.733 --> 00:07:13.797
And I want that client to know listen, you're looking here, this is what you want, I have the perfect person that's going to take the best care of you.

00:07:13.797 --> 00:07:14.961
I work with a buck.

00:07:14.961 --> 00:07:15.725
This is the one.

00:07:15.725 --> 00:07:24.040
This is the one I would have take care of you, and it just brings so much more confidence in their trust in me and what they've hired me to do.

00:07:24.480 --> 00:07:27.685
Right, I'm with you a hundred percent.

00:07:27.685 --> 00:07:32.764
I've thought about this as well when I'm giving referrals to people.

00:07:32.764 --> 00:07:44.043
There was times for sure through my business that I was a little less sure of myself or I didn't want to come off as pushy or I didn't want them to think there was something in it for me.

00:07:44.043 --> 00:08:00.403
There's a lot of reasons why people don't kind of push the issue on that or aren't willing to take that leap of just being really monomaniacally focused on one person right, Versus giving, uh, multiple names and it's a cop out.

00:08:01.071 --> 00:08:02.435
Well, yeah, let's talk about why they do it.

00:08:02.435 --> 00:08:07.170
You know they're worried, right, if it doesn't go well, that's a reflection on them.

00:08:07.170 --> 00:08:29.896
Well then, that needs I mean you need to be aware of the who you're referring, right, like, if you even have that thought process, maybe you're not, maybe you're not paired up with the right, you know relationship for them, right, and let's be completely transparent on that is that if you give 10 names and things don't go as planned and they choose one of those 10, they're still blaming you.

00:08:30.358 --> 00:08:36.399
So, it doesn't matter how many names you give, you know, and, and so you look just as bad if things don't go as well.

00:08:36.399 --> 00:08:48.000
So your very best plan of attack is to find the one person that you think that has the absolute lowest risk of things going bad and referring them to that one person either way, right?

00:08:48.000 --> 00:08:50.035
So yeah, so we can check that box.

00:08:50.035 --> 00:08:52.839
That's not a great reason to, but I do understand how people think that way.

00:08:52.958 --> 00:08:57.389
Sure Well, I think it's good to bring it to light, because you know, then you go through that Um.

00:08:57.389 --> 00:09:03.533
Now you know when we are referring um or or just really anybody in general.

00:09:03.533 --> 00:09:07.515
You know the end of that, the second one that I told you.

00:09:07.515 --> 00:09:10.837
I asked if I could have them reach out to you.

00:09:11.859 --> 00:09:12.058
Right.

00:09:12.820 --> 00:09:14.660
When I asked them if I could have them reach out to you.

00:09:14.660 --> 00:09:19.364
There's a couple things that I want to point out, why that piece is so important.

00:09:19.364 --> 00:09:25.447
If I give you the contact information, then it's up to you to make the connection.

00:09:25.447 --> 00:09:26.727
It's up to you to call.

00:09:26.727 --> 00:09:28.212
It's up to you to make the connection.

00:09:28.212 --> 00:09:28.673
It's up to you to call.

00:09:28.673 --> 00:09:29.576
It's up to you to figure that out.

00:09:29.576 --> 00:09:36.721
And sometimes, a lot of times, it doesn't always happen right, and in our businesses and stuff it's where conversion can definitely go down.

00:09:36.721 --> 00:09:43.134
But when we do it the other way and we say, hey, I'm going to have them call you, well, first of all it makes you feel a certain way.

00:09:43.416 --> 00:09:45.120
Yeah psychologically it's just different.

00:09:48.470 --> 00:09:50.534
Yeah, you're going to do that for me, thank you, that's one less thing I have to do.

00:09:50.534 --> 00:09:53.322
They're going to call me Um, but then it also completely increases that conversion rate.

00:09:53.322 --> 00:10:02.052
You know, to be able to um, give your like for me, like we have a process, man, if we get a lead, we're going to, we're going to keep trying.

00:10:02.052 --> 00:10:03.193
You know it's not going to be one one and done.

00:10:03.214 --> 00:10:04.336
We, you know it's not going to be one and done.

00:10:04.336 --> 00:10:09.245
We're going to keep trying, we're going to keep updating you, letting you know if we haven't been in connection with them and stuff.

00:10:09.245 --> 00:10:22.206
So there's just so much more to the art of referral and how you do it that can completely change someone's business for both think.

00:10:22.206 --> 00:10:31.989
If you are in a relationship where you're referring, this needs to be something that people talk through and people have discussions.

00:10:31.989 --> 00:10:44.759
Okay, you know, when I meet with a business referral or a CPA or I mean any type of person in business that I can refer, you know, my first question is always are you looking for a new business?

00:10:44.759 --> 00:10:46.162
Sure, that's important, right, looking for a new business?

00:10:46.863 --> 00:10:48.024
Sure, that's important right?

00:10:48.186 --> 00:10:48.947
We want to know that piece.

00:10:48.947 --> 00:10:52.899
Yeah, yeah, I'm always looking to grow Perfect.

00:10:52.899 --> 00:10:54.456
How do you want to be referred?

00:10:54.456 --> 00:10:57.399
Tell me the best way somebody can refer you.

00:10:57.399 --> 00:11:01.417
And that could be a little bit different, right, depending on the business and whatnot.

00:11:01.417 --> 00:11:14.400
So I think it's such a valuable question, but I will tell you what as soon as I ask that, the mood between both of us change real quick, right, and they're like wow, nobody asked me that.

00:11:14.780 --> 00:11:16.702
Right, it becomes collaborative, yeah Right.

00:11:17.123 --> 00:11:19.024
And okay, well, this is what I'm looking like.

00:11:19.024 --> 00:11:20.306
This would be the best way.

00:11:20.306 --> 00:11:22.110
Send them here, do this, do that.

00:11:22.110 --> 00:11:25.095
This is our process, because I want to know what their process is for sure.

00:11:25.095 --> 00:11:30.182
We all have different processes and we know what converts the best, and so get that piece.

00:11:30.182 --> 00:11:33.436
But you know what always happens after we get through that.

00:11:33.436 --> 00:11:35.360
Do you know what that person turns around and does?

00:11:35.630 --> 00:11:36.793
How do you want to get referred Right?

00:11:36.793 --> 00:11:38.539
It becomes right, I'm assuming.

00:11:38.539 --> 00:11:41.393
Yeah, absolutely, they ask the same question back.

00:11:41.594 --> 00:11:47.823
They ask the same question back and that's you know, a big topic is making sure you give value first.

00:11:47.823 --> 00:11:54.653
Right, and my value will always be are you looking to grow?

00:11:54.653 --> 00:11:55.494
How can I help with that?

00:11:55.494 --> 00:11:59.863
And as they explain that I'm really thinking about in my sphere, in my business, in what I do.

00:11:59.863 --> 00:12:01.964
Could I help this guy?

00:12:01.964 --> 00:12:03.764
Could you know how could I do it?

00:12:03.764 --> 00:12:05.125
Am I going to run across people?

00:12:05.125 --> 00:12:06.386
Okay, cool, you are looking.

00:12:06.386 --> 00:12:07.827
How do you want me to get them to you?

00:12:07.827 --> 00:12:09.434
What does that look like?

00:12:09.434 --> 00:12:22.246
I have a CPA that I love and he's great and super high level, but I want to make sure, hey, are you going to be taking on just W2, you know, super simple tax returns?

00:12:22.267 --> 00:12:23.429
Who's your core client?

00:12:23.590 --> 00:12:24.941
Yeah, Right, who do you want?

00:12:24.941 --> 00:12:25.602
Is your?

00:12:25.602 --> 00:12:27.548
Is your business set up to take on those Like?

00:12:27.548 --> 00:12:36.081
You want to know those things so that when you're referring and you do master that artery referral, you are sending them to the right place.

00:12:36.081 --> 00:12:37.544
You know and you know what they want.

00:12:37.544 --> 00:12:42.807
So I just think it's so much more than what people give referral credit for.

00:12:43.609 --> 00:12:44.331
Yeah, definitely.

00:12:44.331 --> 00:12:44.993
I think that they.

00:12:44.993 --> 00:12:48.647
The big missed piece for sure is how it elevates you.

00:12:48.647 --> 00:12:57.211
The person giving the referral elevates you in the mind of the person you're giving it to as the consummate pro right.

00:12:57.211 --> 00:13:12.232
Um, for as far as they're concerned, it starts to um, confirm that they chose the right person when they have their own network that they're going to tap you into, they're going to not give you homework to go and do.

00:13:14.441 --> 00:13:25.393
All of those things are absolutely crucial, but I think they're missed most of the time because it's so easy to say hey, here's a phone number, here's three names, whatever it is, reach out to them.

00:13:25.393 --> 00:13:28.638
They'll, even if you said like, even with conviction, and hey, they'll take great care of you.

00:13:28.638 --> 00:13:40.101
Whatever it is that you say, um, it is trumped a hundred times over by giving that referral in the way that it's like we have such a great relationship, they will call you within an hour.

00:13:40.101 --> 00:13:43.628
Um, you know that that's the relationship that we have.

00:13:43.628 --> 00:13:44.649
They're amazing.

00:13:44.649 --> 00:13:47.092
So expect a call from them within an hour.

00:13:47.092 --> 00:13:51.775
And you just set that up with the person and then, um, it becomes really, really powerful.

00:13:51.775 --> 00:13:56.158
Um, when they, when, then they start delivering on that, they're like wow, they said they'd call within an hour.

00:13:56.177 --> 00:14:29.389
They called 20 minutes later, you know, and we're having this conversation, so um there's a ton of power and, yeah, anything I could do to call on or before that hour automatically now creates you again as so much value.

00:14:29.691 --> 00:14:29.870
Right.

00:14:30.220 --> 00:14:36.067
Like people do what he says, they do, people do what he you know.

00:14:36.067 --> 00:14:37.150
It's just so much more value.

00:14:37.150 --> 00:14:39.128
It just puts you in just a whole nother level.

00:14:39.128 --> 00:14:45.581
And now people know that you're the trusted person for all these things, not just if you're the realtor here.

00:14:45.581 --> 00:14:49.833
You know the, the, the real estate side or this or that, like you're the go-to for all of it.

00:14:50.138 --> 00:15:29.035
Yeah, for me, when you, when you don't, when you give a referral that doesn't have the conviction to it, that doesn't have the system process to it, um it what it really does is it shows a lack of confidence, I think, and it creates a lack of confidence in the person that you're giving that referral to, which is huge and, um, I just think, man, if you can come off with that like that air of confidence, um, it just is going to elevate you in that person's mind and um, to me that's, that's everything you know instilling confidence in people that you, man, they made the right choice by hiring you, because you're just delivering in every way.

00:15:29.740 --> 00:15:34.306
They didn't know that they hired you to also deliver their network of people, and then they start rolling that out.

00:15:34.306 --> 00:15:36.525
It's like really rolling out the red carpet for people.

00:15:36.767 --> 00:15:37.428
Makes it huge.

00:15:37.428 --> 00:15:38.191
Makes it huge.

00:15:38.191 --> 00:15:39.662
Well, I hope this helps.

00:15:39.662 --> 00:15:44.792
I think we could go on and on and on about the value behind.

00:15:44.792 --> 00:15:58.821
You know a good referral, but I think, no matter how long you've been in the business, you can sometimes fall into the easy slope right the easy or you could have been really good and kind of like not gotten away from it.

00:15:58.821 --> 00:16:08.005
I think, thinking truly about who you're in business with, do we align, do we grow something amazing and are we on the same page?

00:16:08.005 --> 00:16:10.707
And then continuing to work on that?

00:16:10.707 --> 00:16:21.166
You know I meet, I have an insurance guy that we have worked together for years, but we meet together and we talk about how we do with conversion and he'll ask me how is my team doing?

00:16:21.166 --> 00:16:21.928
Can we do better?

00:16:21.928 --> 00:16:22.360
Are we?

00:16:22.360 --> 00:16:24.909
Is there anything you know that we can change to get better?

00:16:24.909 --> 00:16:30.931
Like constantly working on those things to figure out how to fine tune it, how to make it better.

00:16:32.073 --> 00:16:37.248
Yeah, I think that, yeah, continuing to make it collaborative right as you go along, cause you're just going to have tweaks to it.

00:16:37.248 --> 00:16:45.299
For me, it's the fine details Like yes, you can run a great business by doing you know pretty good at giving referrals.

00:16:45.299 --> 00:16:55.514
The art, by making it an art form, by really tapping into these things, is when your business shines so much like more above the average right.

00:16:55.514 --> 00:17:03.094
It's those fine little details that people feel like they're taking care of at a completely different level and it makes them feel different.

00:17:03.094 --> 00:17:05.825
And that's what it's all about In my mind.

00:17:05.825 --> 00:17:10.500
At the end of the day, it's all about how you make people feel.

00:17:10.500 --> 00:17:14.189
And this just makes people feel completely different.

00:17:14.470 --> 00:17:16.334
And you will be surprised.

00:17:16.334 --> 00:17:19.275
They will start referring you, those clients that you referred.

00:17:19.275 --> 00:17:24.278
They will become a great because now you've given them an example of how a great referral looks.

00:17:24.278 --> 00:17:25.803
Yep, now they have a good.

00:17:25.803 --> 00:17:29.332
Just subconsciously, they have a great idea of how to refer to you.

00:17:29.332 --> 00:17:32.028
They're not going to give three names for a realtor.

00:17:32.028 --> 00:17:36.892
That customer is going to be so blown away and has seen what the power of a great referral looks like.

00:17:36.892 --> 00:17:40.008
And then you're kind of just paying it forward.

00:17:40.169 --> 00:17:40.509
Yep Right.

00:17:40.509 --> 00:17:45.772
Well, they don't remember what you said, but they sure remember how they, how you made them feel Right.

00:17:45.853 --> 00:17:47.213
Yeah, officially, they don't.

00:17:47.213 --> 00:17:52.917
People will forget what you said, they'll forget what you did, but people will never forget the way you made them feel.

00:17:52.917 --> 00:17:54.625
As the Maya Angelou quote is my favorite.

00:17:54.625 --> 00:17:58.384
Sorry, I didn't mean to correct you, but it's my favorite quote in the world.

00:17:58.384 --> 00:18:01.932
So if there's one quote that I would correct you on, it would only be that one.

00:18:01.932 --> 00:18:10.728
But it's super powerful, right, and this is definitely.

00:18:10.748 --> 00:18:12.172
It just hits the nail on the head on that.

00:18:12.332 --> 00:18:13.375
I'm glad we talked about it today.

00:18:13.375 --> 00:18:20.759
Guys, if you're going to do one thing from this episode, just really look at who your partners are right away.

00:18:20.759 --> 00:18:31.084
Look at who your partners are and, if you're referring with anything that shows any lack of confidence whatsoever, just start making those little tweaks super simple things to do.

00:18:31.084 --> 00:18:34.313
It will pay huge, huge dividends for your business.

00:18:34.313 --> 00:18:34.974
Absolutely.

00:18:34.974 --> 00:18:36.057
Thanks for tuning in, guys.

00:18:36.057 --> 00:18:36.539
Thanks guys.

00:18:36.539 --> 00:18:39.126
Share this with anybody that would find it helpful.

00:18:39.126 --> 00:18:41.339
We appreciate it and we will see you in a couple of weeks.

00:18:41.840 --> 00:18:42.020
Thanks.