Aug. 28, 2025

Draw Your Own Map: Lessons From the Unbeaten Path

Draw Your Own Map: Lessons From the Unbeaten Path

 Most people follow the map that’s already drawn. But the real breakthroughs — in business, in life, in legacy — happen when you create your own. In this episode of The Secret Sauce Podcast, Chad and Lacey explore what it really means to take the road less traveled. From Sarah Blakely’s Spanx empire to redefining how lenders and Realtors connect, you’ll learn why differentiation isn’t optional, how to rebuild stale processes from scratch, and why fulfillment is the best ROI. 

00:00 - Taking the Path Less Traveled

06:12 - Sarah Blakely's Spanx Revolution

10:55 - The Last Office Standing

13:12 - Podcast Roadshow: A Different Approach

15:02 - Three Reasons to Blaze Your Path

21:40 - Draw Your Own Map

WEBVTT

00:00:00.580 --> 00:00:03.265
Oh, that turned that one off Recording Yep.

00:00:03.426 --> 00:00:09.134
Record Water, water Clap, let's go.

00:00:09.134 --> 00:00:10.523
Oh man, I drained that.

00:00:11.868 --> 00:00:14.147
Neary, neary, will you grab me a little water?

00:00:16.402 --> 00:00:17.652
I didn't drink any of this.

00:00:18.903 --> 00:00:19.987
Oh, that's from there, thank you.

00:00:21.701 --> 00:00:26.571
Whatever, I watched her backwash in it, hocked a woogie in it, don't care.

00:00:34.500 --> 00:00:38.087
all right, so you want me to start with this hook, yep, and that lighting.

00:00:38.087 --> 00:00:38.768
I can hardly read.

00:00:38.768 --> 00:00:40.191
All right, we ready.

00:00:40.191 --> 00:00:41.753
All right, let's do this.

00:00:41.753 --> 00:00:43.862
Can I ask one question really quick?

00:00:43.862 --> 00:00:47.487
Yeah, no, you wouldn't know this your iphone neary.

00:00:47.628 --> 00:00:48.969
How do I make it real fast?

00:00:48.969 --> 00:00:55.807
How to make it where it doesn't like shut the background light down and it doesn't go into um?

00:00:55.807 --> 00:01:02.645
There's a setting like how long until it goes into um background.

00:01:02.645 --> 00:01:04.028
Do you know I'm talking about?

00:01:04.028 --> 00:01:07.894
Yeah, it's she'll do it in two seconds.

00:01:07.894 --> 00:01:10.325
Yep, auto lock, boom, look in there.

00:01:10.325 --> 00:01:11.828
Never love you.

00:01:11.828 --> 00:01:23.004
Yeah, thank you so much all right because I kept trying to hit it to make sure it wouldn't do that can I clap now?

00:01:23.004 --> 00:01:24.206
Whenever you want.

00:01:24.206 --> 00:01:25.007
I've been waiting on you.

00:01:26.251 --> 00:01:26.912
She does not.

00:01:26.912 --> 00:01:37.859
She did not say that.

00:01:37.859 --> 00:01:43.945
Every successful entrepreneur I've met has this in common they did something that didn't make sense until it did.

00:01:43.945 --> 00:01:47.204
What if the fastest way forward Isn't the obvious one?

00:01:47.204 --> 00:01:54.450
What if the most scalable, fulfilling and legacy building moves are hiding in the weeds on the unbeaten path?

00:01:54.450 --> 00:01:56.953
Welcome back, guys.

00:01:56.953 --> 00:02:00.367
This week we want to talk a little bit about taking the path less traveled.

00:02:00.367 --> 00:02:05.602
Uh, I know this episode kind of like as we were outlining it.

00:02:05.602 --> 00:02:07.561
It spoke to you a little bit, right.

00:02:07.561 --> 00:02:10.608
Is there anything specific that like you're like?

00:02:10.608 --> 00:02:12.332
Oh man, I'm excited to talk about that.

00:02:14.161 --> 00:02:15.243
I thought we're doing this at the end.

00:02:15.866 --> 00:02:17.491
No, not, I wasn't trying to get that story.

00:02:17.491 --> 00:02:18.524
We can start again.

00:02:18.725 --> 00:02:19.530
Okay, I'm so sorry.

00:02:19.530 --> 00:02:20.757
What do you want me to say?

00:02:20.776 --> 00:02:27.010
right there, I'm just trying to pull you into like, oh yeah, like I was excited about this because, or like this spoke to me.

00:02:27.211 --> 00:02:28.674
Oh, I wasn't ready for that, that's okay.

00:02:28.674 --> 00:02:30.900
I'm like no, no, no, we're not doing my story right now, didn't?

00:02:30.919 --> 00:02:32.622
know, I had to just like give you everything.

00:02:32.783 --> 00:02:36.250
Everything, yeah, everything Redo.

00:02:37.652 --> 00:02:38.394
Well, okay.

00:02:47.819 --> 00:02:49.044
So are we going to jump right into the sarah blakely?

00:02:49.064 --> 00:02:49.366
thing then.

00:02:49.366 --> 00:02:50.449
Yeah, I mean, I don't know what this robert frost is.

00:02:50.469 --> 00:02:51.394
He wrote robert frost, two roads diverge.

00:02:51.394 --> 00:02:51.975
I didn't chat gpt did?

00:02:51.996 --> 00:02:52.518
you didn't even read this.

00:02:52.538 --> 00:03:02.868
Yeah, it's like pick one okay I do love that quote though yeah, what you did in the beginning is fine.

00:03:02.868 --> 00:03:03.590
You just pointed it to me.

00:03:03.590 --> 00:03:04.210
I wasn't ready.

00:03:04.210 --> 00:03:09.034
I didn't know what you wanted all right, we'll start again.

00:03:09.414 --> 00:03:11.176
Um man, I wish I had my phone, will you?

00:03:11.176 --> 00:03:19.913
Uh, you probably don't want to google something for me right now, do you, I can't, I just what's the path less traveled, quote do you want me to chat?

00:03:19.913 --> 00:03:21.679
Uh, two, two roads diverging a wood.

00:03:21.679 --> 00:03:30.215
Quote the full one it's two roads diverging a wood, and I took the path less traveled by, and for it made all the difference in something like that.

00:03:30.539 --> 00:03:32.944
I've never heard of this before, so you've never heard that.

00:03:32.944 --> 00:03:37.027
No Two roads diverge, that's all you have to do.

00:03:38.110 --> 00:03:38.592
Full quote.

00:03:48.520 --> 00:03:58.772
Two roads diverge in a wood and I took the one less traveled by and that has made all the difference, and that has made all the difference, okay this line comes from robert frost's poem the road not taken.

00:03:58.772 --> 00:04:06.008
Two roads diverge in a wood and I took the one less traveled by and that has made all the difference.

00:04:06.008 --> 00:04:08.850
Good to know.

00:04:10.252 --> 00:04:10.532
Okay.

00:04:12.634 --> 00:04:13.014
Now we're ready.

00:04:13.336 --> 00:04:14.437
Okay, we're going to start again.

00:04:14.437 --> 00:04:17.322
Did you like the intro?

00:04:18.146 --> 00:04:18.507
I did.

00:04:18.507 --> 00:04:19.168
Is it too long?

00:04:19.168 --> 00:04:23.403
No, you did the welcome back after it, which I was thinking, oh, he forgot the welcome back.

00:04:23.403 --> 00:04:24.670
And then you did it, so I thought it was good.

00:04:25.319 --> 00:04:26.785
Yeah, I just wanted to kind of like, right.

00:04:26.785 --> 00:04:28.009
No, I like it Okay.

00:04:28.220 --> 00:04:30.307
I was not ready for anything.

00:04:34.141 --> 00:04:34.845
I can't read that.

00:04:34.845 --> 00:04:44.396
Okay, Every successful entrepreneur I've met has this in common they did something that didn't make sense Until it did.

00:04:44.396 --> 00:04:49.067
What if the fastest way forward isn't the obvious one?

00:04:49.067 --> 00:04:56.266
What if the most scalable, fulfilling and legacy-building moves are hiding in the weeds of the unbeaten path?

00:04:56.949 --> 00:04:57.589
In the weeds.

00:04:58.096 --> 00:04:59.040
Welcome back everybody.

00:04:59.040 --> 00:05:02.625
We are talking about the path less traveled this week.

00:05:02.625 --> 00:05:04.000
I'm excited about this one.

00:05:04.000 --> 00:05:06.141
It's a little bit not like hey, this one tactic or this one strategy.

00:05:06.141 --> 00:05:09.314
It's a little bit more of like hey, this one tactic or this one strategy.

00:05:09.314 --> 00:05:15.310
It's a little bit more of like a mindset maybe, yeah, yeah but it speaks to me like my.

00:05:15.310 --> 00:05:21.483
One of my absolute most favorite quotes is uh, robert frost, um, from a book.

00:05:21.783 --> 00:05:40.708
But uh, it's, two roads diverged into wood and I chose the one less traveled by and it made all the difference made all the difference and that's what we're talking about this week is um that typically the people that you're seeing having super high levels of success have taken a different path.

00:05:40.708 --> 00:05:49.882
If you want to take the pet same path as everybody else, you're probably going to get the same results as everybody else, unless you do it like in a crazy, unique way.

00:05:50.163 --> 00:05:55.084
But, typically, the best way to do it is to just blaze your own path right, take a different path.

00:05:55.084 --> 00:05:56.810
So I love it.

00:05:56.810 --> 00:05:57.273
I love it.

00:05:57.273 --> 00:05:59.257
I think we should just jump right into it.

00:05:59.257 --> 00:06:06.738
We were talking about different stories that we could tell, and there was a famous one that I know spoke to you.

00:06:06.738 --> 00:06:11.644
So we were talking about the founder of Spanx.

00:06:12.105 --> 00:06:14.187
Sarah Blakely right, I love Spanx.

00:06:14.187 --> 00:06:17.050
They're the best thing ever invented.

00:06:17.050 --> 00:06:44.504
And you know when we started talking about this yes, you know, we talked about her and it's such a good story behind it because she definitely took the road not or less traveled for sure, right, like, and I didn't even know that it started actually not with shapewear, it started with pantyhose and that's where she started seeing that here here's a problem that that people wearing this have and then she just kept on and she kept on.

00:06:44.504 --> 00:06:46.942
Her story is actually really cool, like it's.

00:06:46.942 --> 00:06:55.197
It's really fascinating on her not taking money from outside people and how she got help and how it turned into shapewear the best shapewear.

00:06:55.298 --> 00:06:57.122
And kind of created her own industry.

00:06:57.242 --> 00:06:58.975
Completely, and you know cause.

00:06:58.975 --> 00:07:06.783
It used to be in the past that shapewear was super uncomfortable, I mean like corsets and stuff like that that you know um and and everybody got away from it.

00:07:06.783 --> 00:07:12.281
But she wanted something that would help but also be comfortable and be fashionable too, right.

00:07:12.322 --> 00:07:12.742
Fashionable?

00:07:12.742 --> 00:07:13.725
Yeah, and she is.

00:07:13.725 --> 00:07:15.317
I mean, I mean I own.

00:07:15.317 --> 00:07:23.043
You know, most people think of Spanx and they think of just um, but they, they have everything now dresses and like really nice cat.

00:07:23.043 --> 00:07:28.754
I mean casual, but also I mean a lot of my work wear is from Spanx, but it's really good quality.

00:07:28.754 --> 00:07:36.285
But she just completely blazed this path and did what everybody else said is not going to work.

00:07:36.285 --> 00:07:37.906
Don't do it.

00:07:38.007 --> 00:07:38.829
No one would give her money.

00:07:39.028 --> 00:07:42.362
Nobody, yeah, no money, and she had to go through and figure it out.

00:07:42.362 --> 00:07:44.377
In fact, here I just want to like.

00:07:44.377 --> 00:07:46.317
This part was really, really cool.

00:07:46.338 --> 00:07:46.598
All right.

00:07:46.598 --> 00:07:47.439
Well, you look this up.

00:07:47.439 --> 00:07:49.060
This episode is brought to you by Spanx.

00:07:49.060 --> 00:07:50.322
I'm just kidding.

00:07:50.322 --> 00:07:51.502
We don't have that kind of money.

00:07:51.502 --> 00:07:53.324
We don't have that kind of viewership.

00:07:53.745 --> 00:07:55.607
Okay, so how she changed the industry.

00:07:55.607 --> 00:07:56.588
We already talked about that.

00:07:56.588 --> 00:08:00.531
She disrupted a stale category, so very old fashioned, uncomfortable.

00:08:00.531 --> 00:08:07.377
She brought a modern, empowering body, positive, take on this.

00:08:07.377 --> 00:08:09.023
But it did open and create a new market.

00:08:09.023 --> 00:08:12.798
She changed branding and I do remember this.

00:08:12.798 --> 00:08:17.548
When it started coming out she was direct, funny, relatable.

00:08:17.548 --> 00:08:20.540
She took away that we needed the models.

00:08:20.540 --> 00:08:23.108
You know these beautiful, perfect models.

00:08:23.675 --> 00:08:25.817
That nobody could relate to that nobody could relate to.

00:08:25.857 --> 00:08:27.379
Yeah, and nobody had done that before.

00:08:27.379 --> 00:08:31.406
And again, she did it all without any sort of funding.

00:08:31.406 --> 00:08:37.364
So she was rejected, she was underestimated and really just out of her depth on paper.

00:08:37.364 --> 00:08:45.683
But she outworked the system and she changed it and thank you, because it's now something that I absolutely love.

00:08:45.683 --> 00:08:56.799
But just a cool story to kind of put this in context context of why, like why, did Robert Frost say that it was the best thing he ever did was take the road less traveled?

00:08:58.283 --> 00:09:06.581
I just think that that's where most people find their fulfillment, because it's like there's not as much joy in just going the same path as everybody else, right, and there's big impact in that.

00:09:06.581 --> 00:09:08.767
Yeah, I think there's a.

00:09:08.767 --> 00:09:14.875
There's a ton of reasons, too, and we can get into that, but I wanted to make this a little bit even more relatable.

00:09:14.875 --> 00:09:25.712
If you can't relate to Sarah Blakely, who now has a brand worth, you know, billions, billions, okay, how do we relate this to lenders and realtors in our space?

00:09:25.712 --> 00:09:29.596
Or just small business, small, single entrepreneurs, right?

00:09:29.596 --> 00:09:33.524
So you've got a story in this, I'm sure, right?

00:09:34.245 --> 00:09:37.779
Yeah, you know, you asked me when was that moment?

00:09:37.779 --> 00:09:40.065
You know, when we were trying to talk about this.

00:09:40.065 --> 00:09:41.148
And I'll tell you.

00:09:41.148 --> 00:09:46.561
I was on a phone call with another lender who I'm good friends with.

00:09:46.561 --> 00:09:53.249
We coached years and years ago together we were both students together and just chatting with him and figuring out you know how's he doing.

00:09:53.249 --> 00:09:55.571
And he said actually Lisa, things are different.

00:09:55.571 --> 00:09:58.495
I shut down all my office space.

00:09:58.495 --> 00:10:00.961
He's like I had $8,000 monthly.

00:10:00.961 --> 00:10:02.764
Shut it all down, send everybody home.

00:10:02.764 --> 00:10:04.046
Everybody works at home.

00:10:04.046 --> 00:10:05.548
Now I work at home and I love it.

00:10:06.355 --> 00:10:07.116
And I grew up works at home.

00:10:07.136 --> 00:10:09.000
now I work at home and I love it and I was what he's saying.

00:10:09.000 --> 00:10:10.582
Yeah, he said I love my family, I got more family time.

00:10:10.582 --> 00:10:12.346
I do everything, zoom and all this stuff.

00:10:12.346 --> 00:10:13.975
And he's not the first one I've heard.

00:10:14.537 --> 00:10:26.403
I've heard a lot of people do that and we already know brokers do that right, like real estate is going that I mean so much virtual, like there's a lot of brokers that are building their whole model on being virtual 100, yeah, and not, and.

00:10:26.523 --> 00:10:28.606
And real estate agents have to.

00:10:28.606 --> 00:10:31.184
I mean, they go out in the field so much more.

00:10:31.184 --> 00:10:33.996
They go out and show and they, you know, look at houses and stuff like that.

00:10:33.996 --> 00:10:39.775
Um, whereas us, like we have to be, you know, in our computer and working on things consistently.

00:10:39.775 --> 00:10:46.743
But yeah, he all went home, I sent everybody home and it works for him and he loves it and he's not, like I said, the first person I've heard doing this.

00:10:46.743 --> 00:10:55.251
And it was in that moment that I said I'm going to be different and I'm going to be the last office standing.

00:10:55.251 --> 00:11:12.240
If it's me, I'm going to hold space still in a professional environment where people can still come in and meet and see that I'm a real human, be belly to belly, be able to go through the process, really learn their story, understand things.

00:11:12.240 --> 00:11:14.645
And I love Zoom.

00:11:14.645 --> 00:11:15.548
I think it was great.

00:11:15.548 --> 00:11:20.346
It came out, you know, when we needed it the most, with COVID and everything, and it's better than a phone call.

00:11:20.346 --> 00:11:24.062
But it doesn't replace the belly to belly.

00:11:24.243 --> 00:11:28.462
It doesn't replace the human experience of connection with people Absolutely.

00:11:34.035 --> 00:11:35.802
And in this part of my career, I love that, I love that piece.

00:11:35.802 --> 00:11:36.163
I don't want it.

00:11:36.163 --> 00:11:37.106
That's the last thing I want to lose.

00:11:37.106 --> 00:11:39.115
And so if I have to be the last office like I want to, I want to.

00:11:39.115 --> 00:11:46.477
That's what my, my different path will be is I will be still having an office and meeting people and directing them.

00:11:46.498 --> 00:11:48.322
You're not going to be the last one standing.

00:11:48.322 --> 00:11:50.607
I don't think, because I will be you're going to outbid me.

00:11:50.607 --> 00:11:52.480
Maybe I'm older though.

00:11:52.500 --> 00:11:53.464
So I could retire.

00:11:53.464 --> 00:11:55.061
So yeah, I should win this one.

00:11:55.335 --> 00:12:02.432
But I'm I'm a hundred percent with you on uh, making sure that we've got space for people and for our teams too.

00:12:02.432 --> 00:12:06.446
Right Like the, the collaboration of our having office space for us all to get together.

00:12:06.446 --> 00:12:11.693
Uh Collaboration of our having office space for us all to get together.

00:12:11.693 --> 00:12:12.788
Again, the human experience is connection and personal experiences.

00:12:12.788 --> 00:12:23.683
So I'm with you 100%, but I do think that is our industry is going the hard charging in the opposite direction and everything's going to automation and we're like I still like some of those things, for sure.

00:12:23.744 --> 00:12:24.505
But yeah, I definitely want to be there.

00:12:24.505 --> 00:12:24.885
What about you?

00:12:24.885 --> 00:12:25.687
What would be your story?

00:12:32.274 --> 00:12:35.881
Well, I would say the one that I thought of that hits the most is probably in relation to this podcast I was thinking about.

00:12:35.881 --> 00:12:43.701
I still remember Mondays is when we're supposed to call realtors, right, and everything's called more realtors.

00:12:43.701 --> 00:12:49.337
Cold call, just everything by phone, just call, call, call.

00:12:49.681 --> 00:13:02.975
And it made me like you've always hated depressed to think about it like I didn't want to go to work anymore, uh, and so I was like, okay, how can I, how can I go a different way but still try to get a similar result?

00:13:02.975 --> 00:13:12.956
And uh, in a roundabout way, it's how the roadshow version of the podcast was uh, born, was born yeah, I was thinking about.

00:13:13.015 --> 00:13:24.102
Okay, like how can I get in front of different agents that I want to connect with on a personal level, that I have something that makes you great, what your secret sauce is, and ask you some thought provoking questions?

00:13:24.102 --> 00:13:43.402
Um, that they would say that people would want to say yes, they'd want to meet with me, and uh.

00:13:43.402 --> 00:13:45.727
So I'm hard charging in that direction.

00:13:45.727 --> 00:13:46.840
I know you are too.

00:13:46.919 --> 00:13:48.447
Yeah, it was a brilliant idea, chad.

00:13:48.447 --> 00:13:50.235
I just want to talk about that for a second Cause.

00:13:50.235 --> 00:14:04.547
When you brought this up and said, hey, this is what I'm thinking, just a brilliant idea, for, like, there's so many reasons it's so brilliant, but it was different than everything that we were thinking with the podcast.

00:14:04.547 --> 00:14:15.322
It was definitely different than what we do, you know, in the mortgage side and how we work on lead gen and spend time in our green time, and it has been fun, like it's so much fun.

00:14:15.423 --> 00:14:24.224
It's so much fun and it's again these questions and stuff like you learn so much more about people, you feel so much more connected with people.

00:14:24.224 --> 00:14:30.147
You get to hear their story more and what makes them who they are versus A means to an end.

00:14:30.147 --> 00:14:31.677
Yeah, Like versus.

00:14:31.677 --> 00:14:32.822
Hey, how was your weekend?

00:14:32.822 --> 00:14:34.280
Did you have any open house?

00:14:34.615 --> 00:14:35.821
How can I get a referral from you?

00:14:36.363 --> 00:14:36.523
Yeah.

00:14:36.754 --> 00:14:45.024
Right, yeah, then it was always I had to come up with some reason to call so I could try to get something from them instead of just giving you know.

00:14:45.024 --> 00:14:52.667
Uh, giving them a space, giving them opportunity to share, yeah, tell their story Exactly, yeah, so.

00:14:52.667 --> 00:14:53.788
I've loved it.

00:14:53.788 --> 00:14:57.716
It gives me a lot of energy, and so that's my best example, I think right now.

00:14:57.736 --> 00:14:59.783
It's a great example of blazing your own path, for sure.

00:15:00.554 --> 00:15:02.822
So let's talk about a few reasons why somebody should do this.

00:15:02.822 --> 00:15:04.105
I just came up with three.

00:15:04.105 --> 00:15:08.484
I think we can make this a pretty quick episode.

00:15:08.484 --> 00:15:13.195
But differentiation creates demand, right?

00:15:13.195 --> 00:15:26.121
So you got to zig one other zag, I would say, like it's an action, like identify one area where you've been blending in in your industry and then try to figure out how do I stand out, how do I make this different?

00:15:26.121 --> 00:15:31.741
You've got to create differentiation, and the best way to do that is to take a different path, right?

00:15:32.703 --> 00:15:33.865
Okay, hold on.

00:15:33.865 --> 00:15:35.275
Let's stop on that for a second.

00:15:35.275 --> 00:15:35.738
Let's talk about-.

00:15:35.738 --> 00:15:47.336
Trying to keep this short and sweet, I know, but that's really, really good, and you're going to have to go listen to our other couple of podcasts that we've filmed, but we talked a lot about doing the same thing that everybody else is doing.

00:15:47.336 --> 00:15:58.418
So let's say, if I'm a real estate agent and I'm posting the same things, or a lender we talked about lenders and real estate agents always post, just sold just closed.

00:15:58.437 --> 00:16:01.048
Another home Just listed Just listed the same, like are you blending in here?

00:16:01.048 --> 00:16:07.807
So that your one question just says identify an area where you're blending in and figure out how to not blend in anymore.

00:16:07.807 --> 00:16:10.801
That's so easy, Like instantly.

00:16:10.801 --> 00:16:13.775
I'm thinking of two or three things that I do constantly, that I blend in.

00:16:13.775 --> 00:16:14.639
So great tactic.

00:16:14.879 --> 00:16:16.243
A great way to do it is through storytelling.

00:16:16.243 --> 00:16:17.206
We did an episode on that.

00:16:17.206 --> 00:16:21.703
We'll put it in the show notes, yeah, so definitely check that out, all right.

00:16:21.703 --> 00:16:24.557
Number two innovation lives in isolation.

00:16:24.557 --> 00:16:32.964
Breakthroughs come from original thinking, so rebuild one normal process from scratch, and this is like something you're already doing.

00:16:32.964 --> 00:16:39.746
How do I just tear it down and completely start over and rebuild something that is different by design?

00:16:39.746 --> 00:16:47.071
It is different, right, and like a thought process, for that would be maybe your buyer consultation is the same as everybody.

00:16:47.071 --> 00:16:50.660
As an agent, your buyer consultation is the same as everybody else's, or?

00:16:50.760 --> 00:16:51.383
your lead intake process.

00:16:51.442 --> 00:16:59.023
Yeah, because everybody's taught a blanket like hey, here's how to do it, here's a successful blueprint for doing it.

00:16:59.023 --> 00:17:02.480
But once everybody starts taking that blueprint, it starts to blend in.

00:17:02.735 --> 00:17:05.961
Sure, and you got all the ideas and you know what the outcome is.

00:17:05.961 --> 00:17:11.717
But to tear that down and just to start from new, like you already know now, the skill right when you're taught, they teach you that.

00:17:11.717 --> 00:17:12.798
So you know all those skills.

00:17:12.798 --> 00:17:17.285
But now you know all those skills, so rip it down, start over, be creative.

00:17:17.605 --> 00:17:19.188
Yeah, what do I want the customer to feel?

00:17:19.769 --> 00:17:27.118
Right Is the way I look at that when I'm doing it and I've started rebuilding down a lot of like tearing down and rebuilding processes that are all with that in mind.

00:17:27.118 --> 00:17:34.258
Like how do I want the customer to feel at the end of that experience, at the end of that interaction, versus what information do I want to deliver to them?

00:17:34.258 --> 00:17:41.303
Right, because the information is going to be pretty much similar in most people's buyer consultation or lead intake or whatever.

00:17:41.303 --> 00:17:42.683
It's going to be very, very similar.

00:17:42.683 --> 00:17:46.266
So that's the DNA that most people are going to have.

00:17:46.266 --> 00:17:49.107
But if you tear it down and say okay, how do I invoke a feeling in it?

00:17:49.107 --> 00:17:56.192
How do I make them leave there thinking, man, I feel really heard and seen and like a warm, fuzzy feeling.

00:17:56.393 --> 00:17:56.813
Yep Right.

00:17:59.954 --> 00:18:01.619
I really heard and seen and like a warm fuzzy feeling, right, I like it.

00:18:01.619 --> 00:18:01.680
Um.

00:18:01.680 --> 00:18:03.586
Last but not least, number three fulfillment allows authenticity.

00:18:03.586 --> 00:18:05.613
So aligned action equals lasting pride.

00:18:05.613 --> 00:18:11.882
So when you create something that is yours, you're gonna be way more proud of it than implementing something that somebody else does.

00:18:11.922 --> 00:18:18.105
So I know that seems a little weird, because we're on here on a podcast talking to how to help people build big businesses and live big lives.

00:18:18.105 --> 00:18:21.045
So we're not just giving you one blueprint, right?

00:18:21.045 --> 00:18:22.240
Because then it's not yours.

00:18:22.240 --> 00:18:26.026
So I think this episode is unique because it does go against the grain.

00:18:26.026 --> 00:18:35.179
It does talk about, like, go and create something that is your own and take some frameworks of other people, but make something that is patently yours that you can be really, really proud of.

00:18:35.179 --> 00:18:40.163
You can get monomaniacal about it and just think, like, how do I make this so unique to me?

00:18:40.163 --> 00:18:50.564
And that's where you're going to be like obsessed with the details to a point where, when you implement that, you're going to be so proud of it and that pride shows, yeah, cause you enjoy it.

00:18:50.884 --> 00:18:52.067
And your customers are going to feel it.

00:18:53.417 --> 00:19:00.894
Mm-hmm, I think about you a lot actually when you you say this, because and I know the initial thought came from the book Unreasonable Hospitalities.

00:19:00.894 --> 00:19:05.799
But when you read that book, Chad, it changed you and it it.

00:19:05.799 --> 00:19:11.041
This is where I could see you Tearing everything down and recreating it.

00:19:11.143 --> 00:19:11.303
Yeah.

00:19:11.756 --> 00:19:15.875
And 100 percent wanting to really have an impact and change.

00:19:15.875 --> 00:19:24.509
If I'm going to, if I'm going to be spending this time with this client or this referral partner or whatever, what's the impact that we're going to have in this time frame?

00:19:24.509 --> 00:19:31.429
Because it changed you and you want impact in life and everything that you do because of that.

00:19:31.429 --> 00:19:35.846
And the book didn't like it's not an exact tells you how to do any of that right.

00:19:35.846 --> 00:19:38.924
Like it just gave you the start, the ideas behind it.

00:19:39.055 --> 00:19:39.777
It lit the fire.

00:19:39.777 --> 00:19:45.786
For sure I would say Like it lit the flame and then we've been fanning it really hard since then and making it our own.

00:19:46.295 --> 00:20:00.723
But you've been so much happier, you've been so much passionate, like back to loving everything, because we've done this a long time, like it, so that one right there is, like I can see that living and breathing inside of you.

00:20:00.824 --> 00:20:01.184
Absolutely.

00:20:01.184 --> 00:20:02.875
It's something I'm super, super proud of.

00:20:02.875 --> 00:20:07.117
I think that we've we are creating an experience that is unlike any other in the mortgage space.

00:20:07.117 --> 00:20:16.045
Uh, and like I will take that to my grave I truly believe that it's an experience that is unlike any other and that's something that I can be really really proud about.

00:20:16.045 --> 00:20:20.542
I have my team can be really really proud about, and it is something that, like, we all talk about.

00:20:20.542 --> 00:20:23.884
It's like, man, this is super fulfilling Yep, right.

00:20:23.884 --> 00:20:30.959
And it's hard to get super fulfillment and joy and everything out of using somebody else's blueprint that everybody else is using.

00:20:30.959 --> 00:20:33.385
Yeah, right, that's great, thank you.

00:20:33.974 --> 00:20:34.415
I appreciate it.

00:20:34.415 --> 00:20:35.376
It's a perfect example.

00:20:35.376 --> 00:20:35.576
Yeah.

00:20:36.318 --> 00:20:45.681
So, closing reflection, you know the road less traveled doesn't just make all the difference, it makes you different.

00:20:45.681 --> 00:20:47.441
So I think that's a good differentiation.

00:20:47.441 --> 00:20:48.344
Yes, it makes all the difference.

00:20:48.344 --> 00:20:51.643
Yes, it makes a difference to take the path less traveled, but it really does.

00:20:51.643 --> 00:20:53.047
Is makes you different.

00:20:53.047 --> 00:20:55.002
It makes you stand out in a different way, right?

00:20:55.002 --> 00:21:01.287
So my call to action on this I would just want to leave somebody a takeaway, like okay, what can I do right now?

00:21:01.287 --> 00:21:03.821
We've given a couple already like tear some stuff down, whatever.

00:21:03.821 --> 00:21:11.247
But the very easiest one is just take one off-road decision this week and make it and then share it.

00:21:11.247 --> 00:21:12.355
I'd love to hear about it.

00:21:12.355 --> 00:21:13.297
We'd love to hear about it.

00:21:13.297 --> 00:21:18.268
If you can make one decision, make it your own, take a path less traveled, do it.

00:21:18.268 --> 00:21:19.711
Let us know.

00:21:19.911 --> 00:21:20.332
Share it.

00:21:20.332 --> 00:21:21.253
Yeah, we'd love to hear it.

00:21:21.253 --> 00:21:21.816
We'd love to hear it.

00:21:21.816 --> 00:21:24.762
I, the one you said about, think of one area where you're blending in.

00:21:24.762 --> 00:21:27.135
That's like I'm already thinking.

00:21:27.135 --> 00:21:30.201
I'm thinking of tons, um, but I'm going to narrow one in.

00:21:30.201 --> 00:21:31.883
I'm going to text you this week, chad.

00:21:32.123 --> 00:21:33.184
All right, I'm going to hold you to it.

00:21:33.184 --> 00:21:34.266
I can't wait, all right.

00:21:34.266 --> 00:21:40.039
So just remember guys, the crowd doesn't cheer for the one who followed the map, they cheer for the one who drew their own map.

00:21:40.039 --> 00:21:41.864
Nice, so go draw your own map, absolutely.

00:21:41.864 --> 00:21:46.814
Thanks for listening guys, thanks guys, see you next time, bye, bye.