April 11, 2025
Build an Army That Sells YOU While You Sleep (And Doesn't Cost a Dime)
Your online reputation isn't just important—it's essential in today's digital-first marketplace. With 93% of consumers reading online reviews before choosing a professional and 88% trusting these reviews as much as personal recommendations, reviews have become the silent sales team working behind the scenes for successful real estate professionals. This episode dives deep into creating a bulletproof system for consistently gathering powerful client testimonials without feeling pushy. We brea...
Your online reputation isn't just important—it's essential in today's digital-first marketplace. With 93% of consumers reading online reviews before choosing a professional and 88% trusting these reviews as much as personal recommendations, reviews have become the silent sales team working behind the scenes for successful real estate professionals.
This episode dives deep into creating a bulletproof system for consistently gathering powerful client testimonials without feeling pushy. We break down exactly how we've built our impressive collection of over 300 five-star Google reviews and share the strategies you can implement immediately to strengthen your online presence.
We explore which platforms matter most (start with Google!), why agents on teams should establish their own review profiles, and how new professionals can begin building credibility through character reviews. You'll learn about the psychology behind effective review requests—timing them at emotional high points in the client journey when gratitude is at its peak.
The most valuable insight might be the simplest: most professionals know reviews matter but don't have a systematic approach to collecting them. By implementing our weekly "review time" strategy and making the process frictionless for clients with QR codes and direct links, you'll transform occasional testimonials into a consistent stream of social proof that drives new business your way.
Ready to build your reputation and let your past clients sell for you? Take action today by implementing just one strategy from this episode. Your future self (and business) will thank you!
00:22 - The Critical Impact of Online Reviews
05:59 - Setting Up Your Review Profiles
10:48 - Why Realtors Need Their Own Profiles
13:40 - Creating a Bulletproof Review System
18:22 - Asking for Reviews at Peak Moments
27:43 - Replying and Following Up on Reviews
29:33 - Repurposing Reviews as Marketing Tools
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Did you know 93% of consumers read online reviews before choosing who to work with?
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That's what we're talking about today Reviews how important they are, how to get them.
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Basically, reviews are your silent sales team.
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They're your silent assassin working behind the scenes.
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There's a lot of people out there that don't get reviews at all.
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They don't have a site to even get the reviews.
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So if that speaks to you, you're going to want to hang around and listen to this episode.
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This is the secret sauce podcast with Chad Treese and Lacey Moores, where we want to help people build big businesses and live big lives, and we think that there's not a magic bullet for doing that, but there is a secret sauce.
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So a lot of these are going to be just the ingredients that can help you make up a secret sauce to build a big business and live a big life.
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Let's get into it.
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Welcome back everybody to the secret sauce podcast.
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I'm Chad Treece here with Lacey Moores, Super excited about this topic because I think this is going to hit home for a lot of people.
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A ton of agents I talked to, lenders included.
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They do not have a system for getting reviews.
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They probably know how important they are.
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If you don't know how important they are, then, wake up Right for sure, but you've got to have a system for getting reviews.
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So today we're going to talk about a bulletproof system how to create a bulletproof system for how to get reviews without seeming pushy, consistently consistently.
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That's the ticket that's the ticket, um, and there is a pretty easy step-by-step systems.
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There's a few different ways to how to do them, um, just for a reference, um, we've got our google page.
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That's where we push pretty much everybody, um, so you understand that I am a little bit of a subject matter on this is that we have, at the time of filming this, 309 Google reviews, uh, rated 5.0 on Google, and we'd have people tell us all the time we found you on Google searching.
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Um, so it is super, super important, uh, and let's talk about it.
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Yeah, all right.
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So wait a second.
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Let me ask something about that.
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Yeah, all right, so wait a second.
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Let me ask something about that.
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Okay, that was really big.
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So you have people reach out all the time directly to you that have found you first.
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Yeah, just in a Google search.
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Your Google search and if you really stop real fast and think about this, there are projections of where industry could be going, projections of where industry could be going Right, and we don't know if this is any of this is true or not, but that people will be finding their lenders, then realtors, first online before they contact anybody.
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Finding the lender before the realtor.
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Could be potentially, but.
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But they're going to go online first.
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Yeah, I mean there's definitely a huge shift, as you know, generation like just the different generations and people get younger and younger.
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People who've grown up with an iPhone in their hand, right, right, that just their automatic default setting now is just everything check online.
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Yeah, there's going to be tools for AI to be doing all that for people.
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The direction we're headed is certainly tech driven.
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So huge what you're going to cover here today.
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I just wanted to stop because it is so like if we just said wake up if you're not, but even if you're doing them at a small level like this is such an important thing for our future.
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Yeah, a lot of people, I think, have a, like I would say there's, there's two camps, there's people or there's multiple camps, but, uh, who we're talking to today is probably people that have not even set up their own google review page or review pages.
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Different profiles, there's different places.
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You can do it we'll talk more about that, uh, in a few minutes but, um, so there's some people in that camp and there's people that, yes, they've set it up, but they have no system for it.
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They have no process for it.
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If people kind of stumble onto it and leave them a review, they feel great, but they just have not systematized it.
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So I want to talk about a bulletproof system that people can implement today.
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Come away from this, implement and have something that can actually be working for them behind the scenes, like we said, that silent sales assassin.
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So good, let's do it.
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All right, um, so got a few stats, started off the episode with a stat, um, but I think the why is important, um, and we talked a little bit about it.
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But just to drive that point home even more, um, obviously people start there, or if they don't start there, chances are they're going to go there.
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They're going to look you up, even if they get a personal referral to you.
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They're then going to go Google you and check out what your reviews look like.
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Right, so it is your reputation matters.
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It's a huge thing.
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So we said you know, 93% of customers read online views before making a decision.
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88% of consumers trust online reviews as much as personal recommendations.
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I think that one's huge.
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That's big, yeah.
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So it's almost equivalent to somebody you trust telling you hey, you've got to talk to Lacey, right, them going, and maybe they don't get a personal recommendation, but they go and search online.
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They're going to trust those online reviews.
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88% of people trust them just as much.
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Wow.
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That one like shook me a little bit.
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Yep 90% of buyers are more likely to convert after reading positive reviews.
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68% of consumers form an opinion after reading between one and six online reviews.
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So now, specific to the real estate industry 78% of homebuyers and sellers consider Google reviews essential when selecting a real estate agent.
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Not just they think it's kind of important, they consider it essential.
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We could go on and on.
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I think we get the point right.
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So definitely major importance in that.
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The other reasons is because of just search engine optimization right.
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So the more Google reviews that you have, that's where most people go.
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Just quite frank, bing is not taking off like people thought maybe it would right.
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Most people are searching on Google, so having that Google profile is paramount and it also will put you at the top of that list.
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So when people are searching for best realtors in Overland Park, kansas not just having the most reviews but having current, constantly updating reviews, it's constantly like refreshing that.
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So you've got to have a system in place that every time you close somebody or have a great conversation with somebody, they're going and leaving your review because it's Bumps up your SEO too right?
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That's what you're explaining.
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Yeah, yeah, yeah, yeah.
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That's SEO, search engine optimization piece of it.
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Yep, so it keeps like updating and refreshing that.
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I mean.
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There's so many great reasons to, but I think that just in and of itself is enough.
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People are making their decisions based off of that, so I think we need to talk a little bit about where.
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Yeah, I think we know the why for the most part, right, but where should people be setting up their review profiles?
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I'm going to start.
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There's like 20 that you could choose from.
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It's going to be overkill right.
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And I don't want to beat a dead horse here.
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So let's just start with the top three that I would recommend, and maybe a fourth bonus one.
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Okay, but this is specific to realtors and lenders.
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Got to start with Google.
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Sure, I would fist fight anybody who disagrees with me, okay, no, but you absolutely need to start there.
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I think a lot of realtors may say what about zillow?
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Like, zillow is trying to take your job, sure, so let's not feed like, let's not feed that animal too much.
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You know it is the enemy, yep, and we just need to just call a spade a spade on that.
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I'm not saying don't set up a zillow profile, but do it after your google and try to get people to leave your reviews on google first.
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Yeah, okay, I agree with that I really do.
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Yep, so you got to set up a Zillow profile, but do it after your Google and try to get people to leave your reviews on Google first.
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Yeah, okay, I agree with that, I really do.
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Yep, so you got to set up a Google profile.
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Um, then I would say Zillow, number two, maybe interchangeable with Facebook.
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I know there's a whole generation that's like Facebook's for my, for old people were old people, uh, but they're.
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You know, instagram doesn't have a review setting to it, and so Facebook does.
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So of those, I would go in that order, and then the bonus one is maybe Realtorcom for the realtors out there.
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But don't even go to that until you've started with at least Google and Zillow.
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We've realized it's a huge miss.
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Like we just assume all these people have it and it's mind-blowing that they don't.
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Right.
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And I think you are right.
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It's just that first step of getting it up and going and having somebody who knows what they're doing just take over it and get it all going and set up the process.
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It's just I mean, I'd pay for it.
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Like you know, we, you know I've talked a lot about our skill sets, and marketing is in our skill set and that's okay.
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But getting help to do it and this is huge these people, I mean everybody needs to be making sure they're doing this.
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Right.
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Yeah, if there's one thing that you take away from this podcast and do is go set that up, because you can't do really much anything else that we talked about as far as getting people to leave you, the reviews, follow-ups and setting automations and all of those things until you have this set up.
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So start there.
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I think there's something I want to talk about here too.
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There's a little bit of a miss that I've talked to quite a few agents that are on teams right, and they just say, well, my team has a site right, and so we just push all of our clients there.
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Nothing wrong with that, necessarily, until you decide that you want to create your own team or you want to go out on your own right and we're team leaders.
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You and I understand this, and there's definitely an appeal that just, hey, it's easy, let's just use the team one.
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But you have to be thinking long term down the road.
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What if?
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Because if you do leave, there is no way, even if that team leader wants to give you those reviews.
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It's not, it doesn't happen.
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Yeah, google's not going to just pair them out and say, okay, here you go, like, shift these reviews over to this new profile.
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So be forward thinking a little bit.
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Set one up for yourself and you can still send people to the team.
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If you're brand new maybe or don't have a whole lot of reviews, I think there's that's a reason why people would do that.
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A lot of value, yeah, right, so you can go.
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You can use both sides of this.
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So still use the reputation.
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So perfect example.
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Right, we talked about my team.
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As we're recording this, we have 309 Google reviews.
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So why wouldn't Brian, who's new on the team, right, who doesn't have a lot of Google reviews, if any?
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Why wouldn't he want to tap into using our reputation right.
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So that's still where he would want to maybe send people to show our online reputation for our team, but then when it comes time to collect a review, he needs to have his own review site set up and start building his own online reputation because they are separate, right?
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Um, it is a personal thing, it's your personal brand, so don't make the mistake of just utilizing the team one, because it will come back to bite you.
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Yeah, Well, and even we did this a few years ago I don't even know how long ago, but when our company did a big push on everybody to go back and get past clients.
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So, even if you haven't done this over the years, like you can get this set up and then you can go out and reach past clients and ask them hey, would you do me a favor?
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You know I helped you in the past.
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I didn't have this set up.
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Would you give me a review?
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Totally.
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And you can get a ton, like we had a competition on it and we went out and got as many as we could, because I mean, how many years ago was that man five, six, seven years ago?
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Right, and even then you know.
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So fast forward now the importance of it.
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So even if you haven't done this step yet, you're not too far behind and you can catch up quickly.
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Well, yeah, and another way to do that if you really want to make it simple for people.
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Right, which is the key when it comes to asking for reviews, people are busy, they're living their own lives, they're the star of their own movie, right?
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Um, is they make things super super?
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You have to make things super, super easy for people.
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So if they've given you a review on a team page and now you're Go and copy and paste it, right, find that review that they left on the team page, copy it, paste it, reach out to them and have a conversation, let them know, hey, I'm setting this up.
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Here's why, like I do need to build my own brand as well, I'm still with the team.
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Whatever and just ask, say, would you be open to it?
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I will text you over the link and the actual exact review that you left.
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So you make it super simple.
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All you have to do is select all copy paste and it would mean the world to me, right?
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And when you ask people in that way, they're going to do it for you but just make it super, super easy, just streamline it for people.
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But I think that there's another reason why people don't do it is they're like well, if I set it up, I have no reviews, right, or I'm brand new, I don't even have a sale yet of people to ask, so why would I set up online reviews?
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That's a great question, but you still should, um, and you can get character reviews.
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Okay, so character reviews would be reach out to the people that do know you, like you trust you maybe not as a realtor or a lender yet, because you're brand new, but they understand your character right, they believe in you.
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They would use you when the time comes, reach out to those people and say, hey, just like a reference, basically Like, would you leave me a review?
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You don't have to say that you've worked with me, I don't want you to lie, but will you speak to my character?
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Yeah.
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Right, and you can start building some reviews before you even have actual sales.
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That's a great tip.
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Where do we want to go from here?
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So I think we're still talking about where Right?
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So Google, zillow and Facebook.
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I think really we should just transition into, like now, how to go about doing it.
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So you've set up the account, you're starting to reach out to people.
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Go about doing it.
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So you've set up the account, you're starting to reach out to people and what like?
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We always look for reasons to reach out to people that could add some value.
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This isn't going to be a major value add to them, but actually I'm going to take that back.
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It is, and I think this is a huge miss in our industries and I'm super guilty of it.
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I'm sure you are too.
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Is we always think about?
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We're going to be a bother to people when we ask for something right?
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If I'm asking for this review, if I reach out and I ask that, like they're going to think something of me, they're going to think negatively of me.
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And the fact of the matter is there's a massive amount of people out there I would say your average human really likes doing good things for people and you're giving people an opportunity to give a gift right and science shows.
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Studies show that people actually enjoy giving gifts more than they like receiving them.
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So what you're doing is you're just giving people an opportunity to give a gift and they feel better.
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It strokes their ego a little bit to be able to help you out with your business.
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So don't look at it as you're a burden to them.
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Look at it like you're giving them an opportunity to feel really good and fill their cup up a little bit.
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That's good.
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You got to rewire your brain a little bit, but reach out to everybody and now you're talking to them.
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Maybe they oh, I'm glad you called Right I, my cousin, was just talking about buying a house Like we've got to be talking to people.
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So this is a perfect opportunity.
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You've now created the page and now you've got a great reason to reach out to everybody that you know, to let them know that you just set it up and if they would do you that favor and how much it would meet.
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That's good.
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Let's talk about systems for a little bit, because everybody's going to have their own system and there's not one exact right way to do this.
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There's automations, right.
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There's things within your CRM.
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You can set it up where it does it for you.
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You can have somebody on the team do it.
00:15:44.847 --> 00:15:51.705
If you're a one-man show, you can do it, but it does have to be systematized and process-based, right, or it's not going to happen.
00:15:51.705 --> 00:15:52.707
We just know we're going to get busy.
00:15:52.707 --> 00:15:56.791
So do you mind talking a little bit about what your process looks like?
00:15:56.831 --> 00:15:59.062
Yeah, sure, so we have.
00:15:59.062 --> 00:16:07.828
Whenever we close a loan, we automatically have the survey sent out, and that's through our company that the survey is done.
00:16:07.828 --> 00:16:09.285
Right, so they go in and fill out the survey.
00:16:09.285 --> 00:16:18.107
But then, once the survey is done, we have a setup process where then we ask at that point hey, thank you for filling out this one, would you mind doing one for us on Google?
00:16:18.107 --> 00:16:29.827
And we do the same kind of thing that you said about helping copy and paste so that we can move that piece over to Google, because our software that does it for out of our database doesn't push it over to Google.
00:16:29.827 --> 00:16:32.520
So we make sure we get that Um.
00:16:32.520 --> 00:16:38.451
I think ours is through experiencecom is who our company uses for those Um.
00:16:38.631 --> 00:16:49.884
But but we, the Google piece is, you know, the most important um I well, that's the thing is Google will push to experience If you have the, if you have them, do the review just through experiencecom.
00:16:49.884 --> 00:16:53.469
It doesn't push to Google, so it's not bi-directional.
00:16:53.469 --> 00:17:00.095
So I always tell people, if you do have like a review aggregation site, experiencecom is one that's going to pull in all of your reviews.
00:17:00.095 --> 00:17:08.461
So if you go to experiencecom, we have over 500 reviews instead of the 309 with Google, because it's Facebook and Zillow and it aggregates all of them together.
00:17:08.461 --> 00:17:16.448
But if they just leave one review on experiencecom, it's just considered like a native experiencecom review that you'll never see on Google.
00:17:16.448 --> 00:17:25.355
So you want to make sure that you go the right direction with this and so push them to Google, which will show up because you have a link to experiencecom.
00:17:25.355 --> 00:17:26.997
It will pull in all of those reviews.
00:17:27.297 --> 00:17:31.945
Okay, so we don't need to send them the experience, we just need to send them directly to Google.
00:17:31.965 --> 00:17:33.328
So you're learning something on this one.
00:17:33.348 --> 00:17:37.787
Yes, so we send them the experience and then ask them to go to Google so we can make it easier.
00:17:37.867 --> 00:17:39.531
Send them to Google and it will automatically.
00:17:39.531 --> 00:17:45.603
This is only for people that have a review aggregation site like that that the company may provide, or whatever.
00:17:45.603 --> 00:17:54.761
There's there's multiple ones out there at the trust pilot, I think maybe is another one.
00:17:54.761 --> 00:17:58.013
There's there's a few, but experiencecom is a big player in that, but it pulls in the reviews from all the different sites and shows you the total.
00:17:58.054 --> 00:17:58.434
Okay, yeah, very cool.
00:17:58.434 --> 00:17:58.896
Um, what's yours?
00:17:58.896 --> 00:17:59.398
How is that?
00:17:59.398 --> 00:18:02.554
I mean, that's pretty basically what yours is, but what else do you guys do?
00:18:02.855 --> 00:18:03.277
Yeah, so.
00:18:03.277 --> 00:18:06.623
So I mean, we definitely have a system for asking after closing.
00:18:06.623 --> 00:18:14.492
Um, that's part of our system, like a text automatically goes out, right, but I think that there's a little bit more to it.
00:18:14.492 --> 00:18:24.019
I think, if we're really making this kind of system-based if you want to break it down would be start to create a process by which you tell people up front oh yeah, and I know you do this, so it's like this.
00:18:24.019 --> 00:18:26.384
I'm not shunning you or anything.
00:18:26.384 --> 00:18:27.566
I know you do it, you just didn't say it.
00:18:27.566 --> 00:18:28.367
You do it, you just didn't say it.
00:18:28.387 --> 00:18:30.090
Uh, but letting people know on the front end.
00:18:30.090 --> 00:18:37.646
Look, our goal here is to make sure that you have a raving fan five-star experience.
00:18:37.646 --> 00:18:38.872
If we're ever not doing that, please let me know.
00:18:38.872 --> 00:18:51.048
I'm going to check in with you throughout as we go through here, but I want to make sure, at the end of this, that you feel like we knocked it out of the park for you so much that you're like jumping at the chance to fill out a Google review for us.
00:18:51.048 --> 00:18:53.971
Yeah, and is that fair?
00:18:53.971 --> 00:18:58.056
Right, and ask them that question, get their buy-in on it, and, of course, they're going to say yes.
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