Ready for a year that doesn’t wait for permission? We break down the “big leap” into five moves you can actually execute: identity awareness, smart subtraction, an environment upgrade, decisive action, and microhabits that st...
AI won’t replace your voice — but it can help you discover it. In the 2nd WTF ChatGPT episode, Chad Trease and Lacey Moores break down one of the simplest yet most powerful AI prompts you’ll ever use — the Brand Voice DNA exercise. This single ChatGPT prompt acts like a $100K brand strategist, help…
Ever feel like you’re sprinting in ten directions and somehow standing still? We dig into why high performers get trapped in endless tactics and how a single, deliberate focus can flip chaos into clean momentum. Through two r...
Ever wondered if your everyday work conversations could become viral content? Lacey Moores just experienced exactly that when she doubled her Instagram followers overnight through a video that garnered over 400,000 likes—and ...
Love her or hate her, Taylor Swift has built one of the most powerful brands on the planet. Ignoring her playbook might be the biggest mistake entrepreneurs and creators can make. In this episode, we break down why Taylor Swi...
Most people follow the map that’s already drawn. But the real breakthroughs — in business, in life, in legacy — happen when you create your own. In this episode of The Secret Sauce Podcast , Chad and Lacey explore what it rea...